Author Archives: MobileTexter

Startling Statistics for Mobile Web

Posted on November 11, 2011 by MobileTexter

As the big guns of mobile devices duke it out for supremacy we’re left in no doubt that mobile devices are the way forward when it comes to accessing the web as these statistics show. These startling mobile web statistics have businesses scrambling to get their mobile web presence out there and with the popularity with QR (Quick Response) codes on the rise they have ample opportunity to promote their mobile presence in various ways.

• 77 percent of the world’s population subscribe to mobile, that’s 5.3 billion people.

This is a preview of Startling Statistics for Mobile Web. Read the full post (368 words, estimated 1:28 mins reading time)
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Should your Business Have a Mobile Website?

Posted on November 10, 2011 by MobileTexter
Is Business Mobile Ready?

Is Business Mobile Ready?

Many business owners are now asking if they should have a mobile website.

There are some factors involved with making a decision like this.

First of all you want to actually understand the needs of your target market. Each business niche is different and the misconception is that only the young and hip use web accessible mobile phones.

This is simply not true anymore. Many business owners themselves, of varying age groups, use their Smartphones daily to connect with their own customers and find information.

This is a preview of Should your Business Have a Mobile Website?. Read the full post (449 words, 1 image, estimated 1:48 mins reading time)
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I am Addicted to QR Codes and Here is Why

Posted on November 8, 2011 by MobileTexter

I have a confession to make. I am addicted to QR codes. I am not sure if there is a support group for it, but if there is I may need to join.

 It was not until recently, when I was asked to work on a project, which involved mobile websites and QR codes that I had to research these strange looking patterned codes. To my surprise I discovered they were more popular than I’d imagine.

QR (quick response) codes have been around for a few years and were invented by the Japanese and from their humble beginnings in the car industry they haveve grown in world wide appeal.

This is a preview of I am Addicted to QR Codes and Here is Why. Read the full post (357 words, estimated 1:26 mins reading time)
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How to Design a Mobile Website

Posted on November 4, 2011 by MobileTexter

Mobile websites are becoming more and more popular as the use of Smartphones picks up at a fast pace. But one big question is – how do you design a mobile website?

I’m going to explain very quickly the elements you need in order to make a mobile website functional and easy to use for your visitors.

Your main website colours can be incorporated into your design as can your main logo or graphic header. The point of a mobile website is to make it as quick loading and simplistic as you can. So what you need to do is make sure the header graphic you use is re-sized to fit a mobile screen.

This is a preview of How to Design a Mobile Website. Read the full post (331 words, estimated 1:19 mins reading time)
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5 Creative Ways to Use QR Codes

Posted on November 2, 2011 by MobileTexter

As consumers we’re finding QR codes everywhere, from soft drink cans to magazines. I’ve put together 5 creative ways to use QR codes. You really won’t be stuck for an idea of how to market your service, special event or product with this list.

 QR codes are really enticing for people to scan and find out more, but sometimes you have to be a little creative with where you place them and what you do with them.

This is a preview of 5 Creative Ways to Use QR Codes. Read the full post (474 words, estimated 1:54 mins reading time)
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Why Your Business Should Cash-In On Mobile Marketing

Posted on April 22, 2011 by MobileTexter

Have you ever noticed that more and more people are spending most of their time talking or surfing the web from their mobile devices vs. sitting in front of their PC? For businesses, this is a goldmine when it comes to advertising!

Everyone knows that TV commercials, newspapers, radio ads, and other traditional advertising methods are losing their effectiveness. Therefore, businesses are looking for new ways to put a twist on their advertising.

This is a preview of Why Your Business Should Cash-In On Mobile Marketing. Read the full post (426 words, estimated 1:42 mins reading time)
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Direct Mail and QR Codes: A One-Two Punch

Posted on April 14, 2011 by MobileTexter

If you want to combine the efficiency of direct mail with the convenience of digital marketing, you may want to consider using QR codes on your direct mail marketing pieces. QR (Quick Response) codes are 2-D codes that are (similar to barcodes) than can be read by mobile smart phone devices.

The user simply takes a picture of the code, processes it, and is taken to the appropriate digital location.

QR codes can be used to send consumers to websites, landing pages, surveys, coupons, or anywhere else you want them to go after scanning your code.

This is a preview of Direct Mail and QR Codes: A One-Two Punch. Read the full post (414 words, estimated 1:39 mins reading time)
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Using QR Codes to Build a List

Posted on April 10, 2011 by MobileTexter

Many businesses, especially retail establishments, find it difficult to understand how they can use mobile marketing in their businesses. They have a high amount of traffic coming in and out of their stores every single day and just don’t understand how mobile marketing can help them make even more money through repeat business.

 QR (Quick Response) codes are the most effective way to start building a list of customers. With QR codes, you can collect their mobile device information and then begin to communicate with them directly on a regular basis. Regular communication leads to even more repeat business. And of course, repeat business leads to more sales and more profit.

This is a preview of Using QR Codes to Build a List. Read the full post (460 words, estimated 1:50 mins reading time)
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5 Mobile Marketing Mistakes to AVOID

Posted on April 8, 2011 by MobileTexter

1. Treating Mobile Users Like PC Users

 Unlike PC users, mobile users don’t want to download your entire seven-page report. Instead, they are looking for fast access to information since they are usually on the move. Mobile users are not interested in doing a lot of clicking around to get what they need. So your information should be exact with very few words, images and graphics.

2. Not “Targeting” An Audience

Mobile marketing with text messages only works when you send the message to the right people. Some companies make the mistake of treating SMS (Short Message Service) like a mass marketing media instead of the targeting tool it was meant to be.

This is a preview of 5 Mobile Marketing Mistakes to AVOID. Read the full post (541 words, estimated 2:10 mins reading time)
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3 Cool Ideas to Power-Charge Your Mobile Marketing Campaign

Posted on March 21, 2011 by MobileTexter

When it comes to marketing your business, setting up and running a mobile marketing campaign is simple and painless. In fact, it’s one of the easiest and most cost-effective forms of marketing to implement today. However, it can be a complete waste of time and money if you don’t use it to its full potential. Here are three things businesses can do to take their mobile marketing campaigns to the next level:

1. Contests

This is a preview of 3 Cool Ideas to Power-Charge Your Mobile Marketing Campaign. Read the full post (653 words, estimated 2:37 mins reading time)
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