As the big guns of mobile devices duke it out for supremacy we’re left in no doubt that mobile devices are the way forward when it comes to accessing the web as these statistics show. These startling mobile web statistics have businesses scrambling to get their mobile web presence out there and with the popularity with QR (Quick Response) codes on the rise they have ample opportunity to promote their mobile presence in various ways.
• 77 percent of the world’s population subscribe to mobile, that’s 5.3 billion people.
I have a confession to make. I am addicted to QR codes. I am not sure if there is a support group for it, but if there is I may need to join.
It was not until recently, when I was asked to work on a project, which involved mobile websites and QR codes that I had to research these strange looking patterned codes. To my surprise I discovered they were more popular than I’d imagine.
QR (quick response) codes have been around for a few years and were invented by the Japanese and from their humble beginnings in the car industry they haveve grown in world wide appeal.
Mobile websites are becoming more and more popular as the use of Smartphones picks up at a fast pace. But one big question is – how do you design a mobile website?
I’m going to explain very quickly the elements you need in order to make a mobile website functional and easy to use for your visitors.
Your main website colours can be incorporated into your design as can your main logo or graphic header. The point of a mobile website is to make it as quick loading and simplistic as you can. So what you need to do is make sure the header graphic you use is re-sized to fit a mobile screen.
As consumers we’re finding QR codes everywhere, from soft drink cans to magazines. I’ve put together 5 creative ways to use QR codes. You really won’t be stuck for an idea of how to market your service, special event or product with this list.
QR codes are really enticing for people to scan and find out more, but sometimes you have to be a little creative with where you place them and what you do with them.
Have you ever noticed that more and more people are spending most of their time talking or surfing the web from their mobile devices vs. sitting in front of their PC? For businesses, this is a goldmine when it comes to advertising!
Everyone knows that TV commercials, newspapers, radio ads, and other traditional advertising methods are losing their effectiveness. Therefore, businesses are looking for new ways to put a twist on their advertising.
If you want to combine the efficiency of direct mail with the convenience of digital marketing, you may want to consider using QR codes on your direct mail marketing pieces. QR (Quick Response) codes are 2-D codes that are (similar to barcodes) than can be read by mobile smart phone devices.
The user simply takes a picture of the code, processes it, and is taken to the appropriate digital location.
QR codes can be used to send consumers to websites, landing pages, surveys, coupons, or anywhere else you want them to go after scanning your code.
Many businesses, especially retail establishments, find it difficult to understand how they can use mobile marketing in their businesses. They have a high amount of traffic coming in and out of their stores every single day and just don’t understand how mobile marketing can help them make even more money through repeat business.
QR (Quick Response) codes are the most effective way to start building a list of customers. With QR codes, you can collect their mobile device information and then begin to communicate with them directly on a regular basis. Regular communication leads to even more repeat business. And of course, repeat business leads to more sales and more profit.
Unlike PC users, mobile users don’t want to download your entire seven-page report. Instead, they are looking for fast access to information since they are usually on the move. Mobile users are not interested in doing a lot of clicking around to get what they need. So your information should be exact with very few words, images and graphics.
2. Not “Targeting” An Audience
Mobile marketing with text messages only works when you send the message to the right people. Some companies make the mistake of treating SMS (Short Message Service) like a mass marketing media instead of the targeting tool it was meant to be.
When it comes to marketing your business, setting up and running a mobile marketing campaign is simple and painless. In fact, it’s one of the easiest and most cost-effective forms of marketing to implement today. However, it can be a complete waste of time and money if you don’t use it to its full potential. Here are three things businesses can do to take their mobile marketing campaigns to the next level: