It’s no secret that most people can’t live without a mobile phone today. As a matter of fact, if you realized that your cell phone was missing right now, what would you do? After a minor panic attack, you’ll go on an immediate mission to find it.
Mobile devices have pretty much become a permanent human attachment. Because of this, text messaging is at an all-time high. Most people prefer texting than picking up the phone to call someone. It’s quick, convenient, and effective.
These same benefits can also apply to mobile SMS marketing. Businesses can easily reach their prospective customers by simply sending short and simple ads or other information to their phones.
Let’s look at 5 reasons why this form of marketing is so effective:
1. Personalized communication.
This is one of the greatest benefits that marketers can get from mobile marketing campaigns. By sending messages to their phones, you are giving your audience a feel of personal attention. It has been proven that any form of “personalized” marketing is much more effective than general marketing tactics.
2. Targeted Marketing
Unlike other forms of advertisement that target a wide range of people, mobile marketing allows you to target REAL potential customers. This helps you save money on advertising because you are not spending money on reaching people who are unlikely to make a purchase of your products or hire your services.
Short message service (SMS) has proven to be ten times more effective than other advertising tools, including mail and newspaper advertising. Many of today’s mobile marketing plans are very affordable, and with such a small price, you can realize huge returns in no time. You can also save more money by using discounted plans.
4. High Response Rates
The average response rates for mobile marketing campaigns are around 15%. This is around five times higher than the average email marketing campaign. Higher response rates mean a higher ROI for your marketing budget.
5. Easily Trackable
Mobile marketing is simple to track thanks to technology. In most cases, you will be able to track how many people opened your message and how many people acted on your message. Can you track any of this with a newspaper or Yellow pages ad?
As you can see, there are many benefits to mobile marketing that can help you increase profits in your business. It’s effective, affordable, targeted, and very easy to track and tweak.
Businesses today are realizing the power in this form of marketing and are jumping on the bandwagon. Mobile marketing is the newest wave of digital technology that will allow you to out-do your competitors with very little time, money, and effort.