I have a confession to make. I am addicted to QR codes. I am not sure if there is a support group for it, but if there is I may need to join.
It was not until recently, when I was asked to work on a project, which involved mobile websites and QR codes that I had to research these strange looking patterned codes. To my surprise I discovered they were more popular than I’d imagine.
QR (quick response) codes have been around for a few years and were invented by the Japanese and from their humble beginnings in the car industry they haveve grown in world wide appeal.
The reason for this is because the QR code is designed read contents quickly by a QR reader on a mobile phone (with a camera attached) and that makes it very appealing for business owners who are utilising the fast growing mobile web market.
The patterned code is free for anyone to generate and use, and there are various places on the web you can do that. However they do look a bit boring so the latest craze, which I think will be around for a while, is to actually customize the QR code.
QR codes have a thirty percent error rate. This means you can redesign certain areas of the code with colour and even logos and the code will still scan. As someone who likes to put their mark on things I’m pretty much into using codes that I see have been customized. Most of all it’s intriguing to me to find out where it will take me.
Some QR codes go directly to websites, some show text messages and others can be made to show phone numbers. This gives businesses a chance to really connect as well as be creative.
Imagine these codes on your marketing literature with a chance to get people to your website, call you directly, or present them with a special message. That’s pretty awesome.
Once you start using QR codes you may well be addicted too.
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