If you want to combine the efficiency of direct mail with the convenience of digital marketing, you may want to consider using QR codes on your direct mail marketing pieces. QR (Quick Response) codes are 2-D codes that are (similar to barcodes) than can be read by mobile smart phone devices.
The user simply takes a picture of the code, processes it, and is taken to the appropriate digital location.
QR codes can be used to send consumers to websites, landing pages, surveys, coupons, or anywhere else you want them to go after scanning your code.
