As the big guns of mobile devices duke it out for supremacy we’re left in no doubt that mobile devices are the way forward when it comes to accessing the web as these statistics show. These startling mobile web statistics have businesses scrambling to get their mobile web presence out there and with the popularity with QR (Quick Response) codes on the rise they have ample opportunity to promote their mobile presence in various ways.
• 77 percent of the world’s population subscribe to mobile, that’s 5.3 billion people.
I have a confession to make. I am addicted to QR codes. I am not sure if there is a support group for it, but if there is I may need to join.
It was not until recently, when I was asked to work on a project, which involved mobile websites and QR codes that I had to research these strange looking patterned codes. To my surprise I discovered they were more popular than I’d imagine.
QR (quick response) codes have been around for a few years and were invented by the Japanese and from their humble beginnings in the car industry they haveve grown in world wide appeal.
If you want to combine the efficiency of direct mail with the convenience of digital marketing, you may want to consider using QR codes on your direct mail marketing pieces. QR (Quick Response) codes are 2-D codes that are (similar to barcodes) than can be read by mobile smart phone devices.
The user simply takes a picture of the code, processes it, and is taken to the appropriate digital location.
QR codes can be used to send consumers to websites, landing pages, surveys, coupons, or anywhere else you want them to go after scanning your code.
It’s no secret that most people can’t live without a mobile phone today. As a matter of fact, if you realized that your cell phone was missing right now, what would you do? After a minor panic attack, you’ll go on an immediate mission to find it.
Mobile devices have pretty much become a permanent human attachment. Because of this, text messaging is at an all-time high. Most people prefer texting than picking up the phone to call someone. It’s quick, convenient, and effective.
As you know, mobile devices are owned by billions of people today. Just about everyone you know today owns a cell phone including children! Over the last 2 years, mobile device sales have outdone just about every other electronic gadget hands-down. The amazing thing is that mobile device usage shows no signs of slowing down anytime soon. In fact, studies show that the shipments of smart phones are expected to exceed those of PCs in 2012.
If you are a business owner, this means that you need a mobile-friendly website in order to capitalize on the millions of web searches performed my mobile phone users.