1. Treating Mobile Users Like PC Users
Unlike PC users, mobile users don’t want to download your entire seven-page report. Instead, they are looking for fast access to information since they are usually on the move. Mobile users are not interested in doing a lot of clicking around to get what they need. So your information should be exact with very few words, images and graphics.
2. Not “Targeting” An Audience
Mobile marketing with text messages only works when you send the message to the right people. Some companies make the mistake of treating SMS (Short Message Service) like a mass marketing media instead of the targeting tool it was meant to be.